All too often entrepreneurs and new startups focus time and energy crafting a wonderful generic Business Plan.  Expectations of success are justified by the process of plan writing. Just add water, fill in the blanks and hey presto the Plan and business it represents is ready to fire into life. High-fives everyone. Business Plans for a startup do not guarantee business success. Viability and relevance of the business rests with business plans untested guesswork and the first wave of customers. So why do business plans fail startups.

A Startup Business Plan
Is nothing more than a story representing a collection of unproven assumptions when done well may enable borrowing […]