Startup and established business fail because not enough customers buy the products and services. The customer is neither inspired nor compelled to pay for whatever was on offer and the business has become unable to retain or generate sufficient sales revenue from its customers to be viable.

Now other forces may be at play like regulatory shifts, natural disasters or change of ownership however the fundamental problem for failure is operating or starting without a viable business model.

The nuts and bolts of a business model are easily understood but demanding to achieve. A business model is the process of selling product […]