Business Model Explained

Startup and established business fail because not enough customers buy the products and services. The customer is neither inspired nor compelled to pay for whatever was on offer and the business has become unable to retain or generate sufficient sales revenue from its customers to be viable.

Now other forces may be at play like regulatory shifts, natural disasters or change of ownership however the fundamental problem for failure is operating or starting without a viable business model.

The nuts and bolts of a business model are easily understood but demanding to achieve. A business model is the process of selling product […]

Give your idea wings

Making Sales in Small Business

Making sales in business is the life blood of success.
When asked what important area must Small Business focus on, the answer is Making Sales. Small business is transaction driven and without making sales the business will stagnate and fail.
Cash is King axiom relates to making sales in small business, having income at hand to pay bills, replacing and refreshing stock, paying the owner a wage and having capacity to pay for marketing. Sales revenue is the blood in small business veins and without sufficient supply flesh and bones of business die.
The function of sales is simple as it complex. Meaning a universe of […]

Sails…… sales and Selling

The art of growing business is reliant on a viable business model. And a good model requires customers and plenty of them. Customers buy solution or experience for real and compelling problems. Implementing a business model with systems that ensure replication to avoid wasted time and resources in making the same decision over again to solve reoccurring issues and having a sales process is part of the model and planning for business.
Small business is transaction driven requiring solid replicated sales and selling systems to survive and prosper.
Neglecting the importance of creating a sales systems and making sales is the core of many business struggles. Sales must […]

Startup Business

A good idea to startup business or good idea for a new product or service specifically are two separate lines of thought and reasoning. All too often these lines of thought get blended as being the same by many startup entrepreneurs.
A good idea to startup business.
Is when an identified opportunity coupled with relevant research, developing understanding for a business model and assessing all the costs suggests potential for business viability and scalability.
Idea for a new product.
Or innovating an existing offering should only proceed after gaining insights to the current market size and future trends which are driven by customer demographics, […]

Why Business Plans fail Startups.

All too often entrepreneurs and new startups focus time and energy crafting a wonderful generic Business Plan.  Expectations of success are justified by the process of plan writing. Just add water, fill in the blanks and hey presto the Plan and business it represents is ready to fire into life. High-fives everyone. Business Plans for a startup do not guarantee business success. Viability and relevance of the business rests with business plans untested guesswork and the first wave of customers. So why do business plans fail startups.

A Startup Business Plan
Is nothing more than a story representing a collection of unproven assumptions when done well may enable borrowing […]

Think Big – plan even Bigger

Big better best -never let it rest.
Sitting in an F-14 fighter cockpit on the tarmac at the US Naval Base Norfolk Virginia was a privileged unforgettable experience. A unique empowering feel holding the controls while absorbing instrumentation, lines of toggle and push-button switches and accompanying warning-signs.

Adrenaline without fear ignited a momentary left foot tap-dance on the cockpit floor. The seat harness felt like a familiar heavy leather jacket littered with titanium buckles and adjusters waiting ready to strap secure its cargo. Aside from the feel there was heady smell. A mix of exotic materials in the confined space, an electrical […]

Empowering Small Business and Startups.

Make Meaning – Creating Value is not achieved by being the same, all the same.
Empowering Small Business and Startups. Do you get it. Do you resonate, perceive or believe value from this headline. What about the following;
“Essential advice to minimise missteps, experienced business professionals providing high value low cost tailored one-to-one mentoring to increase profit results and transfer skills that grow viable small business and startups”.
Knowledge skills advice to enrich business life. Buy from us get this value.

Empowering Small Business and Startups is what we do and ‘Why’ we exist.
What does your business believe in – what does it stand for? […]

Setting Sales Target a Planning Essential

Sales Targets are fundamental business metrics. How many units are required to be sold to make at least breakeven and then desired profit?

A friend has a gelato ice-cream shop. He phoned recently saying he was “considering” purchasing a mobile cart to sell ice-creams at markets and school fetes.

I said mate – do you think that’s a good idea – can you tell me if the cart will make the business money?

He said – “Well Rod that’s why I’m calling you -I intend for my cousin to operate the cart – but my wife thinks I should focus at the shop […]

Cash Splash and Bellyflops

At establishment and startup phase of new business the gaze and mind movie is often over the horizon with visions of shining business incomes, happy spending customers and a lifestyle of leisure as the absent manager. The spoils of developing an earth-shattering invention or innovation or a must-have unique product that is more addictive than a smartphone. But what often happens along the road to business euphoria is a financial road kill and startup scare tissue because all the expenses were not identified. To avoid financial bellyflops and missteps at startup phase here are some points to consider; The 3 […]

Marketing is Business DNA

Marketing is Business DNA
Marketing is everything you do in Business. Everything includes how business presents itself, level of customer service, attitude, corporate conscience, customer perception of trust and reliability. Marketing is selling. Sales originate by creating awareness, building customer relationships and trust, providing information, understanding delivery channels, offering value.

Marketing is a business story
Business is about having a story. Every entrepreneur, business founder, inventor and business owner has a story of why start or operate a business. Similarly every enduring product has a story why it exists and what makes it great. A compelling convincing story inspires and motivates customers. Which […]